Tuesday, October 16, 2007

How big is your carbon footprint?

Continuing with the environmental theme of yesterday...

As a branding guy, I’m intrigued by the new coined term of “carbon footprint,” but even more what one can actually do to change it.

You can do all sorts of things to reduce your footprint, but if you are a frequent flier, you’re really limited. You are contributing to the demise of the planet. To calculate your footprint, go to http://www.carbonfootprint.com/calculator.html.

If you don’t like your score, you can buy your way out of CF debt! Simply go to any of a number of new CF offsetting sites and send a payment. They will make sure your money goes to reducing the carbon impact somewhere else in the world.

At last, you can put that “I’m Carbon Neutral” bumper sticker on your SUV without feeling guilty. Just send your check (payable by price per metric ton of CO2 as listed) to:
AtmosClear Climate Club $3.96 - $25.00
Carbonfund.org $4.30 - $5.50
e-BlueHorizons $5.00
DriveNeutral.org $6.93 & up
DrivingGreen $8.00
Terrapass $8.26 - $11.00
Native Energy $13.20
The CarbonNeutral Company $14.00 - $18.00
Cleaner Climate $15.00 - $18.00
Sustainable travel International $15.25
Climate Friendly $16.00 - $19.00
Uncook the Planet $19.45
Bonneville Environmental Foundation $29.00
Myclimate $33.00 - $99.00
Global Cool $39.48

Do I get a Carbon Footprint discount for posting this blog?

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