4 ways to put N-of-8 to work

Yesterday, I shared with you the five essentials of N-of-8.   Today, here is a look at the four main areas I’ve been putting N-of-8 to work for health, science, and technology brands.

1.    N-of-8 Advisory Boards

• Engaging “Opinion Leaders” and “Practice Influencers”
• Gaining  “Reactive Feedback” and “Trusted Advice” 
• Moving from “Should Do” to “Let’s Do”

2.     N-of-8 Brand Story Development

• Telling the same story from 8 views
• Seeing the same hallmarks in new ways
• Experiencing the same events with fresh perspective
• Tapping into other kinds of storytellers

3.   N-of-8 New Product Conception

• Understanding and comparing current practice
• Solving known problems and exposing new ones
• Exposing unexpected challenges and opportunities

4.  N-of-8 Vision Advancement

• Benchmarking
• Inspiring
• Leveraging
• Licensing