N-of-8 web-based focus groups

One of the more enjoyable parts of my job is web-based N-of-8^® focus groups.  I've really appreciate both the tool and the technology -- and how much it helps me learn and understand our customer's current situation, ideas, challenges, and goals.

During these sessions, I try to practice "active listening," making a conscious effort to hear more than the words, but also to understand the total message being sent.