TREND #3: Ethical wellbeing reflects a convergence of ethicality and emotional well being.
The survey shows that “direct altruism” has been negatively impacted by financial pressures and a sense of being overwhelmed by everyday lifestyle responsibilities.
On the other hand, “indirect altruism” is gaining momentum as time-poor consumers want to feel good about themselves through consumption rather than what they do in terms of behavioral & lifestyle sacrifices. Taken together, this means environmentalism and health are more inter-related than many realize.
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